Email marketing made easy for busy law firms
Email marketing is a cost-effective way for law firms to reach clients at scale—but most tools aren’t built for legal use.
-
-
With email marketing in Clio Grow, you can launch an email campaign specific to your firm’s needs in under 5 minutes, thanks to:
Ready-to-use email templates
Filtering based on your existing client list to reach the right people at the right time
Performance tracking that shows what emails are bringing in business
-
Engage clients and close more business with high-impact emails
-
Launch campaigns in minutes
Take out the guesswork with ready-to-use email templates that automatically pull the right contacts from your database—along with AI-generated email copy—so you can launch in minutes.
-
Turn emails into revenue
Use your contact details and matter activity to send timely messages that drive new and repeat business from your existing database.
-
Track return on investment
Monitor email performance in a way that can be tied directly to matters opened and revenue billed—so you can see what’s working and why.
Learn more
Email marketing resources for law firms
Email marketing for lawyers FAQs
How is Clio’s email marketing software different from other tools?
Unlike generic email tools, Clio Grow’s email marketing software is built specifically for law firms. It integrates with your legal CRM, uses matter and contact data to segment audiences, and includes templates tailored to legal use cases—so even firms without marketing expertise can send effective campaigns in minutes.
Book a DemoCan Clio Grow automate email campaigns based on client milestones?
Yes. Currently, Clio Grow supports automated birthday email campaigns. You can schedule emails to be sent automatically on a client’s birthday, helping your firm stay top of mind and maintain strong client relationships—without any manual effort.
Book a DemoCan I track the ROI of my law firm’s email campaigns in Clio?
Yes. Clio Grow tracks email engagement—such as opens and clicks—and links it to client activity in Clio Manage, including matters opened and revenue billed. This allows you to measure the true ROI of each campaign and see which emails are generating new business or driving client retention.
Book a DemoDo I need marketing experience to use Clio’s email features?
No. Clio Grow is designed for legal professionals without marketing backgrounds. With ready-to-use templates, built-in filtering, and automated scheduling, anyone can launch professional campaigns in under 5 minutes.
Book a DemoDoes Clio Grow’s email marketing comply with email regulations?
Yes. Clio Grow includes built-in compliance features, such as unsubscribe links, to help law firms meet CAN-SPAM requirements.
What is the best email marketing software for law firms?
The best email marketing software for law firms is one that’s built specifically for legal workflows. Clio Grow offers built-in email marketing tools that let you send targeted emails using your existing contact list and track email performance directly tied to revenue—making it a top choice for law firms.
Book a DemoHow can lawyers use email marketing to grow their practice?
Lawyers can use email marketing to strengthen client relationships and drive repeat business. With Clio Grow, lawyers can launch campaigns in minutes using prebuilt templates and AI-generated content—all while ensuring communications remain professional and compliant.
Book a DemoAre there email templates for law firms built into Clio?
Yes. Clio Grow comes with customizable email templates tailored for legal use cases, including appointment confirmations, check-in messages, intake follow-ups, and more. You can use these out-of-the-box or tailor them to your firm’s voice and needs.
Book a DemoWhat types of law firms benefit most from Clio’s email marketing?
Solo and small law firms, especially in family law, wills and estates, immigration, and business law, benefit most. These firms often lack in-house marketing resources, and Clio’s simple templates, automation, and built-in segmentation help them engage clients without extra time or staff.
