Learn how to create email campaigns that help you be top of mind for current and future clients.
When it comes to marketing your law firm and growing your revenue, one of the most powerful and cost-effective tools you can use is email marketing.
Why? It allows you to market to people in your network and keep them up to date with the latest events happening at your law firm. And that has the potential to build deeper relationships, drive repeat business, generate referrals, and more.
In this session of the The Legal Marketing Masterclass Series you’ll learn more about leveraging this powerful channel, with detailed insights on:
- How to use personalization, segmentation, and maintenance plans to re-engage existing contacts
- What types of emails will help your law firm engage prospects and generate more clients
- How to design and create an automated email sequence
Watch the Recording
Speakers
Brent Harkins
CMO & Co-Founder
Cardinal Concepts
Brent Harkins is the CMO & Co-Founder of Cardinal Concepts, the only marketing company operated by divorce lawyers and marketers who remain in charge of their own high level family law firms. Part content marketer, part technologist, Brent brings over a decade of experience creating thoughtful user journeys enabling fast and sustained growth for businesses.
Patricia De Fonte, JD
Estate Planning Attorney and Founder
De Fonte Law PC.
Patricia is an estate planning attorney and the founder of De Fonte Law PC. She started her firm to offer what she though of as estate planning with heart. She wanted to create a better experience for her clients to preserve family harmony, empower their heirs, and thoughtfully reflect their values. Her dedication to estate planning and her client has led her to receive the honor of being selected to the 2021 San Francisco Super Lawyers list, and she recently won the 2021 BBB Torch Award for Ethics in the San Francisco Bay Area.
Host
Michael Chasin
Strategic Advisor
Clio
Michael Chasin is a Strategic Advisor to Clio and was previously the General Manager of Clio Grow, Clio’s industry-leading client intake and legal CRM platform. Prior to joining Clio, Chasin held the role of CEO at Lexicata, which he co-founded in 2014. As CEO, he led the company to a successful acquisition by Clio in 2018.
Michael has a BSBA in Business from the University of North Carolina at Chapel Hill, and a J.D. and MBA from Loyola Law School and Loyola Marymount University respectively. He currently resides in Los Angeles, CA, and frequently speaks about legal technology and client intake.