“Really, what lawyers need to do is think in terms of product-market fit,” says Nika Kabiri, a JD PhD who offers consulting services to companies such as Amazon, Microsoft, Sony, PepsiCo, the Seattle Seahawks, and Clio. With her expertise in data, research, and Decision Science, Nika joins us for this episode of Daily Matters to share her perspective on the ways the legal marketplace is changing, and how the legal consumers of today and tomorrow will differ from the legal clients of yesterday. She also suggests new ideas for lawyers and law firms to approach business in the post-COVID world.
