Net Promoter Score (NPS)

Net Promoter Score is a metric used in the business world to measure customer loyalty and satisfaction. It is calculated by asking customers a single question: "On a scale of 0 -10, how likely are you to recommend our product/service to a friend or colleague?" Based on their responses, customers are categorized into three groups: Promoters (score 9 or 10), Passives (score 7 or 8), and Detractors (score 0 - 6). NPS is a valuable tool for businesses to assess customer sentiment and identify areas for improvement.