Every Lawyer Needs these 4 Law Firm Email Templates

Ready to learn more? Below, we’ll introduce you to email templates and some examples of great law firm email templates for every situation. 

Be sure to check out more resources in our legal templates hub.

What is a legal email template? 

An email template is a pre-written document that can serve as a base for emails. Rather than writing a new email, you can customize your email (such as adding specific client information, or removing irrelevant sections) and cut down on the time spent on writing. 

Beyond saving countless hours, email templates can be great for maintaining consistent messaging—for example, ensuring that new clients are getting the same information about your law firm in welcome emails. 

What’s more, law firm email templates make writing emails a breeze—and, if a law firm has standardized email templates, it makes it easier to delegate email-writing tasks to other members of your law firm. 

(And, to easily create other document templates, use Clio Draft to convert your Word docs into dynamic legal templates and cut time spent on routine legal drafting by 80%! Request a demo to see how it works.)

4 law firm email templates every lawyer needs 

Making the most of law firm email templates involves organization—you’ll want to create email templates for specific kinds of emails that your law firm sends out regularly. Below, we’ve provided types of email templates that every law firm can benefit from. 

1. Marketing email template

Email marketing for attorneys can take many forms. You might send out law firm blog updates, legal newsletters, advertise recent successes or awards, or share more information about your services. 

Design tip: While a law firm marketing email doesn’t necessarily have to involve splashy design, we love this law firm email template from Unlayer for marketing your firm’s services. It provides all the information prospective clients need to know about you and your firm (including your contact details, services provided, and a handy “Request a Call” button) in an attractive design.

2. New client welcome email template  

In a competitive legal market where clients have the ability to shop around and schedule multiple consultations with just a few clicks, the decision to book an appointment with one firm over another can often come down to who responds the fastest.

But you don’t need to be hunched over your desk or tied to your laptop to make sure you respond to every potential client with a bespoke, custom email. Creating welcome email templates can help firms impress prospective clients with minimal work.

A welcome email template can take many forms depending on your firm’s needs—for instance, it could be an automated inquiry response (Clio allows you to automate these through the Client Intake feature), a consultation reminder, or an engagement confirmation.  

If you’re unsure about including a testimonial in your welcome email template, don’t be! According to a previous Legal Trends Report (and previous iterations of this study), positive reviews were cited as the top factor clients consider when deciding whether to hire a law firm. 

Including testimonials in your welcome email takes a little extra work off of your prospective clients’ plates while cementing your reputation as a trusted provider of legal services. 

Design tip: This welcome email template from Beefree is a great option. It provides all of the information a prospective client needs to evaluate your law firm—including practice areas, lawyers, and a testimonial to help draw the reader in.  

3. Invoice email template 

There’s no question that a clear, simple email invoice template will help you get paid faster. After all, if clients have all the information they need to understand the charges and make a payment, they’re much more likely to pay their bills on time. 

Design tip: Wave offers many different legal invoice templates that can be downloaded in different file formats, meaning you’re sure to find a template that suits your firm’s needs. For example, there are templates targeted to particular practice areas (like family law or victim’s compensation), invoices for retainers, and general legal invoice templates. 

4. Sample emails to opposing counsel

You can use a settlement proposal email template to streamline the negotiation process, or a mediation email template to initiate a constructive dialogue with the opposing party and propose an alternative to lengthy litigation. These templates allow for efficient handling of multiple cases while presenting a clear framework for settlement or mediation discussions.

5. Documentation request

As a lawyer, you probably request documents often. An email template saves you time—no more reinventing the wheel with each request. You’ll cover all the key points like deadlines and secure submission methods, while maintaining a professional tone. It’s a simple way to stay organized and keep things moving smoothly.

Go one step further: leverage legal practice management software for email campaigns 

Cutting down on the time spent writing emails is great—but legal practice management software can make your firm even more efficient. Harnessing the power of email campaigns can help further cut down on your administrative work by doing the heavy lifting for you. 

How? 

With Clio Grow, you can use templates to streamline your email campaigns and schedule emails to send automatically to your clients! With many legal email campaign ideas,you can choose which email templates to add, and then send those emails out to clients at predetermined intervals. 

Whether you’re reaching out to existing clients or following up with prospective clients, Clio Grow makes it easy to stay in touch and win over clients. 

What’s more—with Clio, you can work with over 200 integration partners (including Gmail, Outlook, and MailChimp) to seamlessly integrate your Clio experience with your email provider. 

Final thoughts on law firm email templates 

Using law firm email templates is a surefire way to save time while elevating your firm’s brand and email presence. And, by harnessing the power email management software, you can further streamline the process. 

Additionally, law firm email templates and email campaigns are a savvy online marketing tool for law firms. To learn more about key law firm marketing strategies, watch our recorded webinar on Online Marketing Strategies to Attract Clients.